About
( Bio )
I’m a Senior Product Designer from the Basque Country, shaped by studies in Barcelona and Melbourne. I’ve spent 13 years in design, the last 9 in UX/UI and digital product, working with HP, SEAT and CUPRA across technology, automotive, fintech and construction.
I take on problems where user needs, business goals and technical constraints pull in different directions, and turn them into clear, coherent products, from research to developer handoff.
A background in Graphic Design and Building Engineering gives me both visual craft and structural thinking. It shows most in design systems and logic-heavy products, where the foundations matter as much as the surface.
Outside client work, I explore colour, motion and composition in personal projects, and that curiosity feeds back into everything I design.
Travel, photography and music are my passions.
( How I work )
- A — 1Clarity firstYou can always make something shinier, but you can’t cheat an information architecture problem.
- A — 2Teams in the roomWorkshops with stakeholders and internal collaborators, so their expertise shapes the product.
- A — 3Test earlyGuerrilla, remote, qualitative and quantitative testing, long before anything ships.
( Experience )
- 2025 – Now011hSenior Product DesignerEnd-to-end products for construction, from procurement to site planning, drawing on my building engineering background.
- 2022 – 2025Opinno, for HPProduct Design ConsultantImproved HP Smart, the printer app used by 25M+ people, and added components to HP’s design system.
- 2020 – 202214, for SEAT & CUPRAProduct Designer UX/UIRedesigned SEAT’s car configurator and CUPRA’s customer area, from information architecture to interaction states.
- 2018 – 2020Lyf PayProduct Designer UX/UILed the redesign of a payments app and its merchant tools, growing peer-to-peer usage by over 40%.
- 2016 – 2017BemobileProduct Designer UX/UIDesigned mobile apps for PortAventura World, SmartBoat, TED Clothing and Golden Steps.
- 2013 – 2016DDB, Bebitus, Raquel Quevedo StudioGraphic DesignerPrint and digital campaigns for Volkswagen, Lindt, L’illa Diagonal and Barcelona City Council.
( Capabilities )
- Product design
- UX research
- Workshop facilitation
- Prototyping
- User testing
- Information architecture
- Interaction design
- Data visualization
( Tools )
Figma, FigJam, Notion, Miro, Adobe Creative Cloud, HTML and CSS.
( AI for design )
Claude, Figma Make.
Got a big idea? Let’s make it real.
Send me a message on LinkedIn or write me an email about your product, your team or an open role.