( Manifesto )
Clarity is the north star of every interface I design. You can always make something shinier, but you can't cheat an information architecture problem.
( About )
Fintech, IoT, marketplaces and gamified experiences. I bring teams into the design process and test early, so products are simple enough to be understood and still delightful to use.
( Selected work )
Recent projects
Showing 8 projects
- W — 01011h( Case study ↗ )ConstructionMoving construction contracts and planning out of spreadsheets and into one platform.
- W — 02HP( Case study ↗ )SubscriptionTurning printer ownership into a simple monthly subscription.
- W — 03CUPRA( Case study ↗ )AutomotiveTurning a static digital garage into an owners area people come back to.
- W — 04Lyf Pay( Case study ↗ )FintechRedesigning a “wall of features”: a home that serves newcomers and old-timers.
- W — 05
Lyf Pro
FintechAn app and back office that lets merchants cash in their clients with their phone. - W — 06SmartBoat( Case study ↗ )IoTYour boat's status on your phone, at sea or on land.
- W — 07Golden Steps( Case study ↗ )EngagementA social fitness app that rewards every step, for MTN.
- W — 08Washrocks( Case study ↗ )CommerceLaundry and dry cleaning on demand in Barcelona, Madrid and Valencia.
( Let's talk )Available for new projects
Got a big idea? Let’s make it real.
Send me a message on LinkedIn or write me an email about your product, your team or an open role.







