Ane Uriarte
All work( W — 07 · Case study )Commerce
Laundry & dry cleaning app

Washrocks

( Context )

Laundry and dry cleaning without leaving home. Washrocks picks up, cleans and delivers clothes in Barcelona, Madrid and Valencia, and I designed its app to make booking the service as easy as ordering dinner.

Washrocks logo: a W above a blue wave-shaped badge with an R, on white
Role
Product Designer UX/UI
Studio
Bemobile, Barcelona
Client
Washrocks
Cities
Barcelona, Madrid and Valencia
01

The challenge

Laundry is a chore nobody wants to plan. The service had to feel effortless from the very first screen: clear services, flexible pickup times and no surprises along the way.

02

The approach

A short, illustrated onboarding explains the whole service in four steps, so new users understand how it works before they book. From there, a visual catalogue and a simple menu keep every order one tap away.

03

The solution

  • AA visual catalogue of services, from laundry to dry cleaning and special garments
  • BPickup and delivery slots chosen in a couple of taps
  • CSecure in-app payment
  • DOrder tracking, so customers always know where their clothes are
Phone showing the Washrocks service catalogue with photos for each type of cleaning
( Service catalogue )
Four illustrated onboarding screens: choose the service, pickup and delivery, secure payment and order tracking
( Onboarding · 4 steps )
Three stacked phones showing the booking flow
( Booking flow )
Phone showing the Washrocks side menu
( Menu )

( Outcome )

Get rid of the laundry. Enjoy your time off.

Washrocks campaign image: a calm bright bedroom with the line Enjoy your time off
( Let's talk )Available for new projects

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