HP
( Context )
For three years I worked with HP through Opinno, leading the design team and shaping HP's digital services: from new services for its portfolio to HP Smart, the app people use to set up and manage their printers.

- Role
- Design Team Lead & Product Designer at Opinno
- Timeline
- 2022 – 2025
- Methods
- Team leadership, Service design, Interactive prototyping, Design systems, Flow redesign
- Tools
- User testing, Figma, Miro, Jira
Leading the team
As Design Team Lead, I organised Opinno's designers across each HP team and acted as the bridge between Opinno and HP, keeping people, priorities and deliveries aligned.
New digital services
Designing innovative services for HP's digital services portfolio, taking each idea from first concept to a proposal ready to share.
Interactive prototypes
Building interactive prototypes to present ideas to HP's team in the US, so decisions were made on something people could see and try.
Design system
Creating new components for Veneer, the US team behind HP's design system, so new patterns could scale consistently across products.
HP Smart
Redesigning key flows in HP Smart, HP's app for setting up and managing printers, to make everyday tasks simpler for its millions of users.
( Impact )
Design leadership and hands-on work, from the first idea to HP's design system.
Got a big idea? Let’s make it real.
Send me a message on LinkedIn or write me an email about your product, your team or an open role.