All work( W — 06 · Case study )
Social fitness app for MTN
Golden Steps
( Context )
A social fitness app that rewards every step. Golden Steps is a wellness initiative by the mobile operator MTN to fight obesity, and I designed its app to make staying active something people want to do every day.
- Role
- Product Designer UX/UI
- Studio
- Bemobile, Barcelona
- Client
- MTN
- Platforms
- Google Play and App Store
01
The challenge
Getting people to move more isn't a matter of information but of motivation. MTN needed an app that would turn healthy habits into something people actually want to come back to, every day.
02
The approach
Gamification and community. Every step earns points, progress is always visible, and friends, rankings and prizes give people a reason to keep going.
03
The solution
- ARewards for every step
- BChallenges and competitions with prizes and leaderboards
- CDaily tips for a healthier routine
- DSocial features with integrated chats
( Outcome )
Healthy habits that feel like a game, one step at a time.
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