SmartBoat

( Context )

A digital product for an analogue world. SmartBoat lets owners check the status of their boat at any moment: thanks to IoT, the data from the boat's electronics shows up right on their phone, whether they're on board or miles away.

Role: Product Designer UX/UI
Studio: Bemobile, Barcelona
Client: SmartSea (opens in a new tab)
Product: Mobile app connected to the onboard SmartBoat Box

The challenge

Boating is still an analogue world: owners only really know how their boat is doing when they're standing on deck. SmartSea wanted to bring that information to their pocket, in a way that feels simple to people who aren't tech experts.

The approach

We designed around two moments, at sea and on land. The app adapts what it shows to where the owner is, and a continuous onboarding walks each person through setting up their boat and its sensors, step by step.

The solution

AContinuous onboarding
BDifferent views depending on the user's location
CLocation service without GPS
DIntegration with the boat's electronics through the SmartBoat Box

( SmartBoat Box )

Three app screens: sailing, boarding checklist and on land — ( At sea · Boarding · On land )

Phone showing a map with the owner's boats and their status — ( My boats )

Phone showing the sensors screen with live readings from the boat — ( Sensors )

( Outcome )

Peace of mind for boat owners: the boat's status, always one tap away.

Sails of small racing dinghies against a white sky

( Back to index )All work

( Let's talk )Available for new projects

Got a big idea? Let’s make it real.

Send me a message on LinkedIn or write me an email about your product, your team or an open role.

[ LinkedIn ]Connect [ Mail ]Write an email